What is your business data worth?
The honest answer: it depends. Reported transactions for business data have ranged from about $50,000 to $10 million and above. Where your records sit in that range comes down to three things — depth, quality and rights.
25 October 2026 · 3 min read
What drives the value
Depth: years of continuous records are worth more than a few months. A support inbox with five years of resolved tickets tells a model far more than a quarter’s worth.
Quality: complete, well-structured records with context outperform partial exports. A dataset that documents its own gaps and exclusions is more valuable than one that hides them.
Rights: the clearer your ownership and the cleaner your privacy position, the more a buyer can pay. Records that can be lawfully licensed, with personal material removed, are the ones that transact.
The precedent that set the range
Google won Spirit Airlines’ deidentified business data at auction for $10 million in August 2026. Passenger records were excluded. Reported by Reuters, Bloomberg Law and The Register.
That was one large, well-documented dataset. Most transactions are smaller — but the same drivers decide the price: how much history, how clean, and how clearly licensed.
Why a ballpark figure, not a written valuation
No one can honestly promise a price before buyers see the package. What you can get, free, is a ballpark figure based on the information you give us — comparable transactions, the depth and quality of your records, and the rights you can demonstrate.
A ballpark figure based on the information you provide. Not a formal valuation in writing, not a valuation of your business, and not a guaranteed licence price.
How to get yours
Tell us what records you hold through the confidential contact form. No exports, uploads or system access are needed at this stage. We reply with a free ballpark figure and a recommended scope — no charge and no obligation to proceed.
Want to know what your records could be worth?